Thursday, December 29, 2011

perception depends

perception depends
on perspective -- abstract art
or a Pepsi sign

On the main street of Eldon, Iowa, a gigantic red, white and blue sign painted on the side of an old brick building outshines the modern brick City Hall next door. Even though the paint on the Pepsi sign is slowly peeling away, it's clear enough from a distance to let you know that Hughes Brothers is a grocery store. Up close, the crackled paint looks like abstract art. You have to move away from the wall to see the big graphic design, still holding its iconic image together as the paint pulls apart.

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